Visual building
Making visual workflows approachable without turning the underlying project into a black box.
Sima Blog
Ideas for building better things on the web.
Product thinking, practical guides and ideas about visual building, design systems, AI and the tools behind modern websites.
Product Design AI Guides Building
Latest
Notes from Sima.
Building
A website is only the first layer.
Pages, components, data, users, logic and publishing work better when they belong to one connected project.
Read articleAI
The AI can leave. The project should still make sense.
AI is most useful when its output becomes normal project structure that people can inspect and continue editing.
Read articleGuides
Stop rebuilding the same website from zero.
A practical approach to turning good sections, patterns and layouts into reusable building blocks.
Read articleDesign
Your small website still deserves a design system.
Themes, spacing, typography and reusable components can make even small projects easier to maintain.
Read articleProduct
What should happen between “done” and “live”?
Why publishing should create an explicit version instead of silently turning the current editor state into production.
Read articleWhat we write about
The ideas behind how Sima is built.
The blog is where we can go deeper than a product page: why the system works the way it does, how we think about visual tools, and what makes web projects easier to evolve.
Product structure
Pages, components, themes, data, users and logic as parts of one connected system.
AI and creation
Using AI to accelerate a project without making AI the only way to understand or maintain it.
Practical guides
Patterns for reusable components, responsive design, publishing and client work.
From ideas to product
Read the thinking. Then try the system.
The ideas in the blog are reflected in the Sima product: visual first, explicit underneath and editable as the project grows.
Build something worth writing about.
Start with a page, keep control of the project, and grow it when the idea needs more.
Start building free